SPEC WORK WITH ONE CREATOR LAB & MINUTE MAID
Minute Maid has lost its touch with young professionals. They aspire to get them to see Minute Maid as a beverage that re-energizes and breaks the dull routines of life.
SHARE A MINUTE
Time is our most limited resources, be intentional with how you spend it. Don’t waste a minute on dull activities. Minute Maid reminds people that all it takes is one minute to transform your day, or even your life. Using TikTok trend of screen recording FaceTime calls, content creators can “Take Back The Minutes” by sharing a minute with random people in their life. Through these videos of spreading love and joy viewers discover how a single minute can break the monotony of daily life.